TABLE OF CONTENTS
1 INTRODUCTION 13
1.1 OBJECTIVES OF THE STUDY 13
1.2 MARKET DEFINITION 13
1.3 MARKET SCOPE 13
1.4 YEARS CONSIDERED FOR THE STUDY 14
1.5 CURRENCY 15
1.6 STAKEHOLDERS 15
2 RESEARCH METHODOLOGY 16
2.1 RESEARCH DATA 16
2.1.1 SECONDARY DATA 18
2.1.2 PRIMARY DATA 18
2.1.2.1 Breakdown of primaries 18
2.1.2.2 Key industry insights 19
2.2 MARKET SIZE ESTIMATION 20
2.3 RESEARCH ASSUMPTIONS 22
2.3.1 LIMITATIONS 22
3 EXECUTIVE SUMMARY 23
4 PREMIUM INSIGHTS 28
4.1 ATTRACTIVE MARKET OPPORTUNITIES IN THE CONTINUOUS DELIVERY MARKET 28
4.2 CONTINUOUS DELIVERY MARKET, BY DEPLOYMENT MODE, 2018–2023 28
4.3 CONTINUOUS DELIVERY MARKET, BY ORGANIZATION SIZE, 2018–2023 29
4.4 CONTINUOUS DELIVERY MARKET, BY VERTICAL, 2018–2023 29
4.5 CONTINUOUS DELIVERY MARKET, BY REGION, 2018 30
4.6 CONTINUOUS DELIVERY MARKET INVESTMENT SCENARIO, BY REGION, 2018–2023 30
5 MARKET OVERVIEW AND INDUSTRY TRENDS 31
5.1 INTRODUCTION 31
5.2 MARKET DYNAMICS 31
5.2.1 DRIVERS 32
5.2.1.1 Automation in application development and deployment gaining traction among business decision-makers 32
5.2.1.2 Software (commercial off-the-shelf and application programming interface) evolving into an essential and inseparable part of business ecosystem across verticals 32
5.2.1.3 Monolithic applications giving way to microservice architecture and the increasing use of containers for virtualization 33
5.2.1.4 Managing infrastructure and configuration as a code, allowing operations and development environments to collaborate 33
5.2.2 RESTRAINTS 33
5.2.2.1 Open source tools and projects dominating commercial solutions 33
5.2.3 OPPORTUNITIES 34
5.2.3.1 Increasing use of Artificial Intelligence (AI) in application development and deployment 34
5.2.3.2 Cloud-based platforms creating an environment for application development 34
5.2.4 CHALLENGES 35
5.2.4.1 Organizational maturity in terms of accepting changes in the existing processes and toolchains 35
5.2.4.2 Adopting end-to-end automated and orchestrated practice for achieving true DevOps and continuous delivery 35
5.2.4.3 Identifying business value in implementing continuous delivery 35
5.3 INDUSTRY TRENDS 36
5.3.1 CONTINUOUS DELIVERY TOOLS 36
5.3.1.1 Continuous integration 36
5.3.1.2 Continuous testing 36
5.3.1.3 Release automation 37
5.3.2 SERVICES 37
5.3.2.1 Professional services 37
5.3.2.2 Managed services 37
5.3.3 CONTINUOUS DELIVERY ECOSYSTEM 38
6 CONTINUOUS DELIVERY, BY DEPLOYMENT MODE 39
6.1 INTRODUCTION 40
6.2 ON-PREMISES 41
6.3 CLOUD 42
7 CONTINUOUS DELIVERY MARKET, BY ORGANIZATION SIZE 43
7.1 INTRODUCTION 44
7.2 SMALL AND MEDIUM-SIZED ENTERPRISES 45
7.3 LARGE ENTERPRISES 46
8 CONTINUOUS DELIVERY MARKET, BY VERTICAL 47
8.1 INTRODUCTION 48
8.2 BANKING, FINANCIAL SERVICES, AND INSURANCE 49
8.3 TELECOMMUNICATION 50
8.4 MEDIA AND ENTERTAINMENT 51
8.5 RETAIL AND ECOMMERCE 52
8.6 HEALTHCARE 53
8.7 MANUFACTURING 54
8.8 EDUCATION 55
8.9 OTHERS 56
9 CONTINUOUS DELIVERY MARKET, BY REGION 57
9.1 INTRODUCTION 58
9.2 NORTH AMERICA 58
9.3 EUROPE 61
9.4 ASIA PACIFIC 62
9.5 MIDDLE EAST AND AFRICA 65
9.6 LATIN AMERICA 66
10 COMPETITIVE LANDSCAPE 68
10.1 OVERVIEW 68
10.2 MARKET RANKING ANALYSIS 69
10.3 COMPETITIVE SCENARIO 69
10.3.1 NEW PRODUCT/SERVICE/SOLUTION LAUNCHES 70
10.3.2 BUSINESS EXPANSIONS 70
10.3.3 MERGERS AND ACQUISITIONS 71
10.3.4 AGREEMENTS AND PARTNERSHIPS 72
11 COMPANY PROFILES 73
(Business overview, Products offered, Recent Developments, SWOT analysis, MNM view)*
11.1 ATLASSIAN 73
11.2 IBM 76
11.3 XEBIALABS 79
11.4 CA TECHNOLOGIES 81
11.5 ELECTRIC CLOUD 84
11.6 PUPPET ENTERPRISE 86
11.7 CHEF SOFTWARE 88
11.8 CLOUDBEES 90
11.9 MICROSOFT 92
11.10 FLEXAGON 94
11.11 MICRO FOCUS 96
11.12 CLARIVE 99
*Details on Business overview, Products offered, Recent Developments, SWOT analysis, MNM view might not be captured in case of unlisted companies.
12 KEY INNOVATORS 101
12.1 ACCENTURE 101
12.2 WIPRO 103
12.3 VMWARE 105
12.4 APPLARIAT 107
12.5 RED HAT 108
12.6 SHIPPABLE 109
12.7 CIRCLECI 110
12.8 SPIRENT 111
12.9 HEROKU 112
12.10 JETBRAINS 113
12.11 BITRISE 114
12.12 APPVEYOR 115
12.13 INFOSTRETCH 116
12.14 KAINOS 117
13 APPENDIX 118
13.1 DISCUSSION GUIDE 118
13.2 KNOWLEDGE STORE: MARKETSANDMARKETS’ SUBSCRIPTION PORTAL 121
13.3 INTRODUCING RT: REAL-TIME MARKET INTELLIGENCE 123
13.4 AVAILABLE CUSTOMIZATION 124
13.5 RELATED REPORTS 124
13.6 AUTHOR DETAILS 125
TABLE 1 UNITED STATES DOLLAR EXCHANGE RATE, 2015–2017 15
TABLE 2 CONTINUOUS DELIVERY MARKET SIZE, BY DEPLOYMENT MODE,
2016–2023 (USD MILLION) 40
TABLE 3 ON-PREMISES: CONTINUOUS DELIVERY MARKET SIZE, BY REGION,
2016–2023 (USD MILLION) 41
TABLE 4 CLOUD: CONTINUOUS DELIVERY MARKET SIZE, BY REGION,
2016–2023 (USD MILLION) 42
TABLE 5 CONTINUOUS DELIVERY MARKET SIZE, BY ORGANIZATION SIZE,
2016–2023 (USD MILLION) 44
TABLE 6 SMALL AND MEDIUM-SIZED ENTERPRISES: CONTINUOUS DELIVERY MARKET SIZE, BY REGION, 2016–2023 (USD MILLION) 45
TABLE 7 LARGE ENTERPRISES: CONTINUOUS DELIVERY MARKET SIZE, BY REGION,
2016–2023 (USD MILLION) 46
TABLE 8 CONTINUOUS DELIVERY MARKET SIZE, BY VERTICAL, 2016–2023 (USD MILLION) 48
TABLE 9 BANKING, FINANCIAL SERVICES, AND INSURANCE: CONTINUOUS DELIVERY MARKET SIZE, BY REGION, 2016–2023 (USD MILLION) 50
TABLE 10 TELECOMMUNICATION: CONTINUOUS DELIVERY MARKET SIZE, BY REGION,
2016–2023 (USD MILLION) 51
TABLE 11 MEDIA AND ENTERTAINMENT: CONTINUOUS DELIVERY MARKET SIZE, BY REGION, 2016–2023 (USD MILLION) 52
TABLE 12 RETAIL AND ECOMMERCE: CONTINUOUS DELIVERY MARKET SIZE, BY REGION, 2016–2023 (USD MILLION) 53
TABLE 13 HEALTHCARE: CONTINUOUS DELIVERY MARKET SIZE, BY REGION,
2016–2023 (USD MILLION) 54
TABLE 14 MANUFACTURING: CONTINUOUS DELIVERY MARKET SIZE, BY REGION,
2016–2023 (USD MILLION) 55
TABLE 15 EDUCATION: CONTINUOUS DELIVERY MARKET SIZE, BY REGION,
2016–2023 (USD MILLION) 55
TABLE 16 OTHERS: CONTINUOUS DELIVERY MARKET SIZE, BY REGION,
2016–2023 (USD MILLION) 56
TABLE 17 NORTH AMERICA: CONTINUOUS DELIVERY MARKET SIZE, BY DEPLOYMENT MODE, 2016–2023 (USD MILLION) 60
TABLE 18 NORTH AMERICA: CONTINUOUS DELIVERY MARKET SIZE, BY ORGANIZATION SIZE, 2016–2023 (USD MILLION) 60
TABLE 19 NORTH AMERICA: CONTINUOUS DELIVERY MARKET SIZE, BY VERTICAL,
2016–2023 (USD MILLION) 60
TABLE 20 EUROPE: CONTINUOUS DELIVERY MARKET SIZE, BY DEPLOYMENT MODE,
2016–2023 (USD MILLION) 61
TABLE 21 EUROPE: CONTINUOUS DELIVERY MARKET SIZE, BY ORGANIZATION SIZE,
2016–2023 (USD MILLION) 61
TABLE 22 EUROPE: CONTINUOUS DELIVERY MARKET SIZE, BY VERTICAL,
2016–2023 (USD MILLION) 62
TABLE 23 ASIA PACIFIC: CONTINUOUS DELIVERY MARKET SIZE, BY DEPLOYMENT MODE, 2016–2023 (USD MILLION) 64
TABLE 24 ASIA PACIFIC: CONTINUOUS DELIVERY MARKET SIZE, BY ORGANIZATION SIZE, 2016–2023 (USD MILLION) 64
TABLE 25 ASIA PACIFIC: CONTINUOUS DELIVERY MARKET SIZE, BY VERTICAL,
2016–2023 (USD MILLION) 64
TABLE 26 MIDDLE EAST AND AFRICA: CONTINUOUS DELIVERY MARKET SIZE,
BY DEPLOYMENT MODE, 2016–2023 (USD MILLION) 65
TABLE 27 MIDDLE EAST AND AFRICA: CONTINUOUS DELIVERY MARKET SIZE,
BY ORGANIZATION SIZE, 2016–2023 (USD MILLION) 65
TABLE 28 MIDDLE EAST AND AFRICA: CONTINUOUS DELIVERY MARKET SIZE, BY VERTICAL, 2016–2023 (USD MILLION) 66
TABLE 29 LATIN AMERICA: CONTINUOUS DELIVERY MARKET SIZE, BY DEPLOYMENT MODE, 2016–2023 (USD MILLION) 66
TABLE 30 LATIN AMERICA: CONTINUOUS DELIVERY MARKET SIZE, BY ORGANIZATION SIZE, 2016–2023 (USD MILLION) 67
TABLE 31 LATIN AMERICA: CONTINUOUS DELIVERY MARKET SIZE, BY VERTICAL,
2016–2023 (USD MILLION) 67
LIST OF FIGURES
FIGURE 1 CONTINUOUS DELIVERY MARKET: MARKET SEGMENTATION 14
FIGURE 2 CONTINUOUS DELIVERY MARKET: RESEARCH DESIGN 17
FIGURE 3 BREAKDOWN OF PRIMARY INTERVIEWS: BY COMPANY, DESIGNATION,
AND REGION 18
FIGURE 4 DATA TRIANGULATION 20
FIGURE 5 MARKET SIZE ESTIMATION METHODOLOGY: BOTTOM-UP APPROACH 21
FIGURE 6 MARKET SIZE ESTIMATION METHODOLOGY: TOP-DOWN APPROACH 21
FIGURE 7 CONTINUOUS DELIVERY MARKET: ASSUMPTIONS 22
FIGURE 8 CONTINUOUS DELIVERY MARKET, 2016—2023 25
FIGURE 9 CONTINUOUS DELIVERY MARKET, BY SEGMENTATION 25
FIGURE 10 CONTINUOUS DELIVERY MARKET, BY TOP 3 VERTICALS, AND REGION 26
FIGURE 11 CONTINUOUS DELIVERY MARKET, BY REGION 27
FIGURE 12 THE GROWING FOCUS ON ACCELERATING THE TIME-TO-MARKET IS EXPECTED TO DRIVE THE GROWTH OF THE CONTINUOUS DELIVERY MARKET 28
FIGURE 13 ON-PREMISES DEPLOYMENT MODE IS EXPECTED TO HOLD THE LARGER MARKET SHARE DURING THE FORECAST PERIOD 28
FIGURE 14 LARGE ENTERPRISES SEGMENT IS EXPECTED TO HOLD THE LARGER MARKET SHARE DURING THE FORECAST PERIOD 29
FIGURE 15 MEDIA AND ENTERTAINMENT VERTICAL IS EXPECTED TO HOLD THE LARGEST MARKET SHARE DURING THE FORECAST PERIOD 29
FIGURE 16 NORTH AMERICA IS ESTIMATED TO HOLD THE LARGEST MARKET SHARE IN 2018 30
FIGURE 17 ASIA PACIFIC IS EXPECTED TO BE THE HOTSPOT MARKET TO INVEST IN DURING THE FORECAST PERIOD 30
FIGURE 18 CONTINUOUS DELIVERY MARKET: DRIVERS, RESTRAINTS, OPPORTUNITIES,
AND CHALLENGES 31
FIGURE 19 CLOUD DEPLOYMENT MODE IS EXPECTED TO GROW AT A HIGHER CAGR DURING THE FORECAST PERIOD 40
FIGURE 20 SMALL AND MEDIUM-SIZED ENTERPRISES SEGMENT IS EXPECTED TO GROW AT A HIGHER CAGR DURING THE FORECAST PERIOD 44
FIGURE 21 MEDIA AND ENTERTAINMENT VERTICAL IS EXPECTED TO GROW AT THE HIGHEST CAGR DURING THE FORECAST PERIOD 48
FIGURE 22 ASIA PACIFIC IS EXPECTED GROW AT THE HIGHEST CAGR DURING
THE FORECAST PERIOD 58
FIGURE 23 NORTH AMERICA: MARKET SNAPSHOT 59
FIGURE 24 ASIA PACIFIC: MARKET SNAPSHOT 63
FIGURE 25 KEY DEVELOPMENTS BY LEADING PLAYERS IN THE CONTINUOUS DELIVERY MARKET DURING 2015–2018 68
FIGURE 26 MARKET EVALUATION FRAMEWORK 69
FIGURE 27 ATLASSIAN: COMPANY SNAPSHOT 73
FIGURE 28 ATLASSIAN: SWOT ANALYSIS 75
FIGURE 29 IBM: COMPANY SNAPSHOT 76
FIGURE 30 IBM: SWOT ANALYSIS 78
FIGURE 31 XEBIALABS: SWOT ANALYSIS 80
FIGURE 32 CA TECHNOLOGIES: COMPANY SNAPSHOT 81
FIGURE 33 CA TECHNOLOGIES: SWOT ANALYSIS 83
FIGURE 34 ELECTRIC CLOUD: SWOT ANALYSIS 85
FIGURE 35 MICROSOFT: COMPANY SNAPSHOT 92
FIGURE 36 MICRO FOCUS: COMPANY SNAPSHOT 96
FIGURE 37 ACCENTURE: COMPANY SNAPSHOT 101
FIGURE 38 WIPRO: COMPANY SNAPSHOT 103
FIGURE 39 VMWARE: COMPANY SNAPSHOT 105
FIGURE 40 RED HAT: COMPANY SNAPSHOT 108
FIGURE 41 SPIRENT: COMPANY SNAPSHOT 111
FIGURE 42 KAINOS: COMPANY SNAPSHOT 117
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